Becoming an Online Influencer

Written By Hans Kang

Establishing my Why:

Reasons why I want to pursue a career in content creation:

  • I want to share myself with the world

  • I want to be a net positive on the world

How to Make Content Creation as Easy as Possible:

I sometimes struggle with producing content. The purpose of this blog post will be to break down and write about all of the steps involved with content creation and to write about how to make content creation as easy as possible for me.

  • What are my main points of friction?

  • What separates a good filming day from a bad filming day?

My main fear is that the content I produce is useless, will benefit no one and is a waste of time.

How can I replace this belief in my head?

  • People are at different levels. The algorithm will show my content to those most likely to take it well and find it useful.

Elements of content creation

  • Preparation / having the right assets

  • Cinematography & filming

  • Writing

  • Ideation

  • Editing

  • Emotional storytelling

  • Comedy

  • The hook

  • Narration / voice acting

  • Music / sound choice

  • Graphic Design: Creating visually appealing graphics for thumbnails, posts, and branding.

  • SEO (Search Engine Optimization): Optimizing content for search engines to increase visibility.

  • Social Media Strategy: Developing a strategic plan for content distribution and audience growth on various platforms.

  • Branding: Creating and maintaining a consistent personal brand across all content and platforms.

  • Photography: Taking high-quality photos for content, especially important for platforms like Instagram.

  • Analytics and Data Interpretation: Understanding and utilizing social media analytics to refine strategies.

  • Community Engagement: Interacting with followers through comments, messages, and community posts.

  • Networking / Collaboration: Working relationships with other creators or brands to expand reach and create joint content.

  • Time Management: Balancing content creation, engagement, and personal life effectively.

  • Trend Spotting: Keeping up with the latest trends relevant to your niche and audience.

    • Look up the top 10 videos in your niche: what are they doing? Which hashtags are they using? Replicate & improve

  • Marketing and Distribution: Using various methods to promote content and grow audience reach.

  • Budgeting: Managing finances related to content creation, including investments in equipment, software, or advertising.

  • Public Speaking: Being comfortable speaking in front of a camera or live audience.

  • Adaptability: Adjusting to changes in social media algorithms, trends, and audience preferences.

  • Legal Knowledge: Understanding the legal aspects of content creation, including copyright laws and FTC guidelines.

  • Crisis Management: Handling negative feedback, controversies, or PR crises effectively.

  • Technical Skills: Knowledge of using various software and equipment for content creation.

  • Influencer Ethics: Understanding and upholding ethical standards in influencer marketing.

In an ideal world, content creation feels:

  • Feels easy and natural

  • Productive and worthwhile “people will get something out of this”

Marketing Channels

Need a software capable of posting to all of these at once

  • YouTube Shorts

  • Instagram Stories

  • Tiktok

  • Facebook

  • Reddit

  • LinkedIn

  • Snapchat

  • Twitter

Assembling a Team

  • What will everybody do / what will be everyone’s role?

Hans Kang
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