Selling Marriage Mastery

Becoming a Sales Master

• Listen to calls of top performer (1 call / day)

• Review Marriage Mastery course material (1 hour / day)

• Review or read through script until proficient (1 time / day)

Goals:

• 75k cash collected and 7k in commissions per month this year

• Closing rate above 30%

Introduction Call:

Tools I can use to build credibility:

• Analogies: that bring crystal clear understanding (any time)

  • Racehorses (men are blind to what isn’t a priority)

  • Brick wall (giving wife the means to emotionally isolate)

  • Groceries (prioritizing what we fix)

  • Car on the freeway (we can’t control our emotions, only our reactions to them)

  • Boiling kettle (this has been developing for years)

  • Death by a thousand cuts (doesn’t make sense to stay)

  • A raise that never comes (empty promises)

  • Too much vs. just right perfume (overwhelming vs curiosity inducing activity)

  • Car vs. plane (MML vs. MMR)

  • Women receive and amplify: sperm to child, house to home, same goes for flipside. Negativity into ugly things like seperation, divorce and affairs.

• Stories: with a moral (any time)

  • Dr. Rob & his nurse (value system)

  • Majed’s 21 reasons (changing your lens)

  • Wife saw credit card statement (objection handling)

  • Date night flake out (what would you do?)

• Questions: that must be asked during intro call

  • Core questions

  • Questions from wife’s perspective (priority, understood, rely)

  • Conflict resolution style

  • Work affecting relationship / relationship affecting work?

• Tie-ins: connecting our course or various stories to info provided by the client

• Perfect bits: structure

  • Introduction

  • Setting expectations

  • What we do / what we don’t do

  • Emotional dismissal

  • Women’s 3 needs

  • The 4 Pillars

  • booking 2nd call

• Tone:

  • Conviction

  • Calm

  • Care

  • Consultative expert

  • Asks the right questions

  • Directs conversation

Things I can improve:

• Tying in what client says into my script

• Conversational tone

• Patience with prospect and process

• Leading prospect back to script

• Script does not feel conversational - can look to make adjustments in future

Bludgeon them over the head with reality